Each year we see election candidates come up with amazing ideas of how to campaign and communicate with students, and ultimately win their votes.
This is a basic guide to help you plan out your election campaign and it will offer some tips and advice that can help you win your election. We should point out that you don’t necessarily need to do absolutely everything in this guide, that spending all of your budget isn’t the most important thing, and that there will be things that are completely in the rules that we haven’t thought of and nobody has done before.
Most importantly remember to have fun, and good luck!
Your manifesto is your key material for explaining to other students why you are standing and what you would do if you are elected.
Here are three things you might want to think about and then convey with your manifesto:
If you’re not sure at this stage exactly what you’d put in your manifesto, don’t worry – we will be covering how to create an engaging and realistic manifesto at the Candidate Briefings, so you will have plenty of time to think about it after that.
Once you have finalised your manifesto, you can start to plan your campaign. Here are some things you may first want to consider:
Next, before you actually go out and start campaigning, consider refining your message so it is easier to convey your manifesto to students when you’re out talking to them:
Here are some different forms of publicity you can use:
Posters, banners, leaflets, stickers, t-shirts, videos, Facebook, Twitter, Instagram.
Good Publicity helps you:
Things to consider:
Facebook and promotion - Facebook gives you the option to ‘advertise’ your page or pay for the promotion of specific posts. Whilst ‘organic’ likes are often seen as more fruitful, Facebook has been moving in a direction where they essentially limit your reach if you are not paying for promotion. If you are going to run a large online campaign, paying for promotion may be something you want to consider – remember that the SU will provide you with a campaign budget so you won’t be out of pocket.